Richard Cross - owner of P J Kew butchers
P J Kew butchers from East Rudham in Norfolk are renowned for their traditionally cured and smoked bacon, gammon and collars and already have customers travelling from across the UK.
Selling these products on the Internet was therefore a logical progression. However Richard Cross, the current owner, decided to do something a little different to most. He packed his bacon so it would go through a standard letterbox and used Royal Mail first class post to deliver it.
Research had shown him that by using the postie many of the possible problems associated with delivery could be solved. Most importantly the customer no longer needed to be there to receive the delivery so could order knowing their bacon would arrive safely. For Richard the delivery charges were kept low and there was no danger of the package going back for a long stay in the depot.
Bacon is an ideal product to send through the post as it has already been preserved twice by the traditional curing and smoking processes. It is then vacuum packed and put in insulated packets with ice packs to ensure it arrives in perfect condition.
P J Kew’s online shop goes under the name Norfolk Bacon. As well as their post-a-pack bacon they also use a next-day courier service to deliver across the UK to discerning customers.
“There is a lot to it, but if you are thinking about growing your business via e-commerce I could not possibly recommend a better firm than FoodCommerce to guide you and get going. Very importantly there is no worry about a big initial capital outlay to start up. Also, the honest help and support given is more than you would expect had you paid thousands of pounds for a website.”
